Internet Marketing Through Storytelling Therefore, Storytelling Is Critical, But What Kind of Storytelling?
I'm sure you're aware of the significant changes affecting the offline world of business these days. Changes in the way organizations interact with their employees, customers, and indeed with all of their stakeholders. After Daniel Goleman's book Emotional Intelligence debuted on the New York Times bestseller list in the mid-1990s, this new soft-skills approach gained traction. And if you're an internet marketer, I'm sure you're also aware of the critical nature of "soft-skills" such as developing rapport, trust, and overall lasting relationships with your customers - and prospective customers. And have you noticed how nearly every prominent internet marketer emphasizes the importance of storytelling when communicating with customers? They do so because stories are a tool for soft-skill development and soft-sell. Additionally, stories are an extremely effective method of establishing necessary rapport, trust, and, ultimately, lasting relation...

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